CORPORATE IDENTITY

Making business strategy visible through design.

A company must express its identity in everything that
it does. Successful companies have recognised that their
identity is one of their most powerful assets.



Every organisation is unique, and the identity must spring
from the organisation's own roots, its personality,
its strengths and its weaknesses.

The identity of the corporation must be so clear that it
becomes the yardstick against which its products,
behaviour and actions are measured.

This means that the identity cannot simply be a slogan, a
collection of phrases; it must be visible, tangible and
all-embracing.

The corporation's communication material, from its
advertising to its instruction manuals, must have
a consistent quality and character that accurately and
honestly reflect the whole organisation and its aims.

All these are obvious, they are visible; they are designed -
and that is why design is a significant component in the
identity and communication mix.

Creative Services:

Advertising
Annual Reports
Art Direction
Bill Boards
Brochures
Conferences
Corporate Identity
Detail Aids
Direct Response
Exhibitions
Graphic Design
Illustration
Incentives
Industrial Design
Leaflets
Logo Design
Media Planning
Merchandising
Model Building
Packaging
Posters
Product Launches
Promotions
Radio Spots
Repro and Print
Set Design
Signage
Stationery
TV Commercials
Video
Web Design

Designed, produced and maintained by RobRae Design, Creative Marketing and Project Management
e-Mail: rob@robrae.co.za
Copyright © RobRae D&PM May 2004