DESIGN

Everything that's not organic is man made, and has been
designed. Design is an exercise that uses both sides of the
brain: the right side must determine the right "feel" using
both emotional and factual information gathered
through various channels. The left side of the brain
is in charge of practical considerations such as budget
matters, production challenges, writing and co-ordination
between other individuals who are involved in the
development and production.

Unless the aimed-for communication is noticed,
understood and acted upon by the target market;
unless the problem has been analysed, defined and
resolved to ensure appropriateness; unless the
design fits into its wider visual ecology, in which it
will be seen and used; unless all these things come
together it cannot be good design.

At RobRae D&PM
these are the considerations we aspire to!

Creative Services:

Advertising
Annual Reports
Art Direction
Bill Boards
Brochures
Conferences
Corporate Identity
Detail Aids
Direct Response
Exhibitions
Graphic Design
Illustration
Incentives
Industrial Design
Leaflets
Logo Design
Media Planning
Merchandising
Model Building
Packaging
Posters
Product Launches
Promotions
Radio Spots
Repro and Print
Set Design
Signage
Stationery
TV Commercials
Video
Web Design

Designed, produced and maintained by RobRae Design, Creative Marketing and Project Management
e-Mail: rob@robrae.co.za
Copyright © RobRae D&PM May 2004