Design solutions for cost-effective communications!
A unique approach to communications!
In search of your Unique-Selling-Proposition!
Making your business visible!
 
Communicating with your target market!
Producers of all forms of marketing-support material!
Cost-effective call-to-action!
On show. Your visual presentation!
The infomation we'll need to get you going!
How we'll collaborate with you!
A brief background of ourselves.
Meet the core team!
Lets do business together!
Some interesting industry-related links for you!
Site links to all your communication needs!

  

ADVERTISING

Well - was it?

We're living in a very noisy marketplace that's
bombarded with new products and advertising
campaigns every day.

The primary function of our advertising design is
to gain the consumer's full attention! At the same
time it's essential that the design of the advertisement
conforms to a unique "corporate" style and makes
a proposition that's quickly and easily understood
by the target market.

Our designs conform to four basic functions - to make
the ad noticed, to make it easily understood, to present
it in a style that flatters both the product and the
consumer and to persuade a positive action.

Our services range from the production of individual,
topic specific advertisements to comprehensive,
in-depth advertising campaigns - regional, national
and international - with particular attention to creative
strategies, media selection, response evaluation and
corporate and product image and reputation.

We also cover the fields of Radio, TV, all forms of
print, as well as outdoor and moving media.
We develop campaigns to optimise results within
available budgets.

RobRae D&PM has extensive experience
in all forms of above-the-line and traditional
communicational programmes. Our successes
are based on:

    • An accurate determination of our clients' needs
      and objectives.
    • The development of practical and cost-effective
      strategies and concepts to meet specific objectives.
    • The implementation of dynamic programmes that
      get measurable results.
    • Ongoing programs and results evaluations and
      adjustments.


Creative Services:

Advertising
Annual Reports
Art Direction
Bill Boards
Brochures
Conferences
Corporate Identity
Detail Aids
Direct Response
Exhibitions
Graphic Design
Illustration
Incentives
Industrial Design
Leaflets
Logo Design
Media Planning
Merchandising
Model Building
Packaging
Posters
Product Launches
Promotions
Radio Spots
Repro and Print
Set Design
Signage
Stationery
TV Commercials
Video
Web Design

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e-Mail: rob@robrae.co.za
Copyright © RobRae D&PM May 2004
Contact us!